Test early. Test often. Without the pharmacy price tag.

High-sensitivity ovulation and early pregnancy tests, priced for repeat testing — with straightforward TTC guidance from a New Zealand founder who knows what it’s like to use a lot of tests.

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Made for repeat testing

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Affordable + human + guided

  • 10mIU early pregnancy tests

    High-sensitivity hCG tests in pack sizes designed for repeat testing — from $0.96 per strip in our largest pack.

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  • 20mIU ovulation tests

    Track your LH surge across your cycle without feeling like you need to ration every test.

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  • Free TTC guide

    Get our Complete Guide to Getting Pregnant free, plus practical TTC guidance and 10% off your first Fruitful order over $35.

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